Nashville's secret jingle world (and me) : an insider's story about the golden age of jingle production in Nashville
(Book)

Nashville’s Secret Jingle World is a fascinating blend of music, memoir, history, entrepreneurism, art, geography, and pop culture as told by the ultimate industry insider. Known colloquially as “Music City” and the Home of Country Music, there was a time when Nashville produced more commercial jingles than record label recordings. Multi-platinum songwriter and producer Dan Williams gives us a rare glimpse into the emergence and eventual decline of commercial music production in Nashville, Music City USA, during a period now known as “The Golden Age of Jingles”. From the late 70s to the year 2000, Nashville singers, announcers, musicians, and songwriters were performing on popular songs, and in many cases, secretly appearing on many of your television and radio station commercials. Nashville, and primarily Dan Williams Music, created and produced many of the commercials you later hummed, and the source of those memorable lines you later repeated for fun. Dan Williams Music was the leading commercial jingle production house in Nashville and one of the top 10 in the United States. In addition to “Mama’s Got the Magic of Clorox 2” and “Red Lobster for the Seafood Lover in You”—two of the most enduring DWM commercial jingle tag lines—Williams and company were behind a staggering array of unforgettable commercials, from Budweiser to Air Canada (“World Class, Worldwide, Air Canada”) to Taco Bell (“Make a Run for the Border”), and hundreds of brands in the balance. In his highly engaging memoir, Williams takes us on a guided tour of the music business while offering first-hand accounts of personalities who performed on these jingles, including Dobie Gray, Dolly Parton, Hank Williams Jr., Janie Fricke, T. Graham Brown, Vince Gill, Alan Jackson, George Jones, Pam Tillis and many, many more --,Amazon.com