David Burr Gerrard

"Everyone else knows the truth about you, now you can know it, too. That's the slogan. The product: a junky contraption that tattoos personalized revelations on its users' forearms. It's an old con, playing on the fear that we are obvious to everybody except ourselves. This particular one's been circulating New York since the 1960s. The ad works. And, oddly enough, so might the device ... A small stream of city dwellers buy into this cult of the epiphany...